In a tight labor market, building candidate pipelines is essential. Gone are the days when you could simply post a job ad and get a flood of qualified applicants. Once you’ve established a pipeline, your next step is to focus on candidate engagement and candidate nurturing.
Your pipeline can consist of multiple types of talent, including:
All of these people are worth the effort to keep “warm” when the competition for talent is fierce. Here are 5 candidate engagement ideas you can try today.
Whether it’s a phone call, text, or email, stay in touch! Candidate nurturing and providing a positive candidate experience is really all about communication. When you reach out personally, it demonstrates genuine interest and helps build rapport. Schedule one-on-one lunch or coffee dates to see how they’re doing and gauge their continued interest in working for your company.
Ask team members – especially the hiring manager – who would be working with candidates in the future to keep in touch as well. If you do end up hiring a prospect from your pipeline, they’ll onboard faster if they already have a great working relationship with their team members. Plus, these relationships will help safeguard against job ghosting.
Next on our list of talent pipeline management ideas will require time and effort (and perhaps assistance from your marketing team) but is essential to candidate engagement. Create a company e-newsletter that people can subscribe to. Include open positions, of course, but even if you aren’t hiring, there is plenty of interesting and useful information you can provide in your newsletter:
A great way to improve your talent pipeline management strategy is to regularly invite potential hires to events. When it comes to candidate engagement, face-to-face time is invaluable. These can be purely social events like team lunches or happy hours, or – if you’re comfortable with it – you could invite them to attend your next all-hands meeting or team brainstorming session. Taking part in these exclusive events will help make candidates in your pipeline feel valued.
Make your career site a place where candidates can go to get the latest and greatest news about your company and find out more about your organization’s workplace culture. Similar to the e-newsletter, post content on your career site that goes beyond open positions. Share fresh employee photos and videos. Publish and update employee stories and testimonials. A strong employer brand is essential to building candidate pipelines, so make sure it’s clearly communicated on your website.
Additionally, provide an email address or contact form that site visitors can use to express interest in working for your company – regardless of whether or not you’re currently hiring.
Creating and maintaining a talent pipeline isn’t easy, but having a shortlist of qualified professionals at your fingertips when a position opens up makes it well worth the investment. Whether you advertise jobs or search resumes to build your pipeline, remember to maintain it effectively through ongoing candidate engagement.